[HCM] [Automotive] Marketing Manager

(Reflect organisation or department’s goals/objectives, quantifiable and measureable in characteristic)

·         Create marketing strategies & events that directly contribute to increase sales

·         Increase recall of the brand by target market (sale report)

·         Increase brand identify among customers and medias (sale report and marketing communication)

·         Number leads generated by product group

·         Accuracy of market prediction and trend changes

MARKETING DEVELOPMENT

PRIMARY RESPONSIBILITIES

·         Accomplishes business development activities by researching and developing marketing opportunities and plans; consulting sales plans; managing staffs.

SPECIFIC RESPONSIBILITIES

·         Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.

·         Achieves marketing operational objectives by contributing marketing  information and recommendations to strategic plans and reviews; preparing and completing action plans; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

·         Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures.

·         Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs

·         Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

·         Improves product marketability by researching, identifying, and capitalizing on market opportunities

·         Provides information by collecting, analysing, and summarizing data and trends

·         Gives clear guidance, supervises and controls design quality

·         Consults and supervise marketing material/design/campaign, Dealers, Workshop

·         Obtains approval of campaigns/projects/plans by submitting strategic proposal

·         Protects organization's value by keeping information confidential.

·         Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

INTERNAL COORDINATION

PRIMARY RESPONSIBILITIES

·         Maintain and develop coordination with colleagues for maximize work effect and team spirit

SPECIFIC RESPONSIBILITIES

·     Timely coordination to other team of monthly promotion, media plans, evaluation and report of each project

·      Provide consultant on marketing activities, brand image or any materials/information sent out in public

·       Trouble shooting if unnecessary situation happens and assist other team on problem solving for coordinating projects.

·         Deal, balance and adjust timeline for all marketing activities to fit deadline for each team

ADMINISTRATION

PRIMARY RESPONSIBILITIES

·         Day to day task that is necessary to ensure smooth execution of operation and coordination activities

SPECIFIC RESPONSIBILITIES

·         To accomplish the following on a weekly basis:

o    Weekly project status

o    Project review

o    Competitive analysis

·         Ensure proper back up of all finished projects weekly

·         Documenting of all approved work in soft copy per project

·         Aligning with General Manager if the timetable is not workable

JOB SPECIFICATION

Salary : 2000$ - 2500$