Digital Marketing Executive (Overseas Study Centre)

Digital Marketing tasks:
• Oversee digital marketing timelines, monitoring budget development and implementation
• Manage lead generation, lead nurturing activities, engagement marketing and conversion
• Manage the preparation, analysis and submission of reports and data to inform planning and strategy
• Assist to develop integrated digital marketing strategies including media maintenance, video campaign, website production, eNewsletter, paid search
• Create and manage PPC campaigns, such as Google AdWords and Facebook Ads, including reviewing, challenging and optimizing performance 
• Monitor and report on engagement KPIs, using various tools such as Google Analytics
• Other tasks will be assigned by line manager

Content Marketing tasks:
• Develop and implement content strategy, plan and schedule with primary objectives on leads acquisition growth 
• Stay up to date with policy and visa changes which potentially impact on customers
• Develop, upload and maintain contents for websites and social media channels focused on Facebook Fanpage 
• Ensure content are highly engaging and up-to-date to grow subscribers and engagement 
• Monitor responses and performance for content and review and refine content to optimize performance 
• Manage user-generated content on social media sites

• Qualified in Marketing 
• Minimum 2 years hands-on experience in digital marketing
• Experience in International Education sector highly desirable 
• Ability to drive multi-channel & cross-device leads acquisition strategy
• Ability to execute and analyse drip marketing campaigns
• Expertise in Google Ads and Search Engine 
• Expertise in social media marketing ad paid advertising 
• Expertise in leads acquisition tools, tracking and analytics
• Results driven, with a sales mind and willingness to go above and beyond
• Creative and innovative 
• Exceptional attention to detail
• Experience in content marketing
• Excellent interpersonal and communication skills 
• Ability to priorities and manage competing deadlines and work under pressure